Cookies Policy

1. Introduction

Our website uses cookies.

Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

2. Credit

This document was created using a template from Docular.

3. About Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

4. Cookies That We Use

We use cookies for the following purposes:

Authentication and status: we use cookies to identify you when you visit our website and as you navigate our website and to help us determine if you are logged into our website. The cookies used for this purpose are: CONCRETE5 and CONCRETE5_INSTALL_TEST.

5. Cookies Used by Our Service Providers

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

5.1 Google Analytics

We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. The cookies used for this purpose are: _ga and _ga_[container-id].

You can find out more about Google's use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google's privacy policy at https://policies.google.com/privacy.

5.2 Google Ads

We use Google Ads to help prevent the same ads from continuously reappearing, to detect and stop click fraud and to show ads that are likely to be more relevant (such as ads based on websites you have visited).

You can view, delete or add interest categories associated with your browser using Google's Ads Settings at https://myadcenter.google.com. You can also opt out of the AdSense partner network cookie at https://www.aboutads.info.

5.3 YouTube

We use YouTube. YouTube uses cookies to help maintain the integrity of video statistics, prevent fraud and to improve their site experience. The cookies used for this purpose are: LOGIN_INFO, demographics and VISITOR_INFO1_LIVE.

If you watch a video, additional cookies may be set. YouTube is owned and operated by Google. Collected data may be transmitted to the USA.

5.4 Bugherd

We use Bugherd. Bugherd is an online bug tracker that provides a user-friendly way to collect web feedback and manage collaboration. The cookie used for this purpose is: landing.

5.5 Meta Pixel

We use Meta Pixel. Meta collects, uses and shares user information to personalise advertisements displayed on Facebook and Instagram and to analyse the use of our website.

You can find out more about how Meta collects, uses and shares user information by visiting https://www.facebook.com/privacy/policy/.

5.6 StackAdapt

We use StackAdapt. StackAdapt tracks how users interact with our website after viewing our digital advertisements using contextual targeting and does not pool users into audiences to target.

You can find out more about StackAdapt's privacy policy at https://www.stackadapt.com/privacy.

5.7 TikTok Pixel

We use the TikTok pixel. TikTok pixel helps to track user actions after they engage with our advertisements on TikTok and collects data from both TikTok users and non-users.

You can find out more about TikTok's privacy policy at https://www.tiktok.com/legal/privacy-policy.

5.8 Snapchat

We use the Snap Pixel and Custom Audiences. Snapchat uses these to help optimise our website and our service offerings to you.

You can opt out of Snapchat's use of cookies by following the instructions at https://support.snapchat.com or through your device settings.

5.9 Microsoft Clarity

We use Microsoft Clarity. Microsoft Clarity collects user data including behavioural metrics, heatmaps and session replay to help improve and market our website and services.

You can find out more about Microsoft Clarity's privacy policy at https://privacy.microsoft.com/en-us/privacystatement.

6. Managing Cookies

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

Blocking all cookies will have a negative impact upon the usability of many websites.

If you block cookies, you will not be able to use all the features on our website.

7. Our Details

This website is owned and operated by Orthodontic Excellence.

You can contact us:

  • By post: Orthodontic Excellence, 816 Warwick Road, Solihull, West Midlands, B91 3EU, United Kingdom
  • Using our website contact form
  • By telephone: 0121 705 2566
  • By email: info@orthodonticexcellence.co.uk
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